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14 February 2024

The story behind 123watches: from passion to success ❤️

2 minutes reading time

From passion to success 🤩

In 2016, our story of 123watches started with a passion for the Apple Watch.

I, Daniël, soon noticed that there were no high-quality and affordable Apple Watch straps on the market. Together with Esmée we decided to convert our passion into a mission; making high-quality Apple Watch bands accessible to all enthusiasts.

Driven by this dream, we started our journey from the barn. I built a simple webshop to receive orders and 123watches was born! Our journey through the years...


Yes, you read that right! We have moved 4 times in recent years, but we are finally in our dream home! All colleagues under one roof, which makes work much more pleasant and efficient.

We have also experienced challenges and setbacks in our journey, but with our perseverance we have always fought through them. In 2022 we won 3rd place at the Shopping Awards, which we are extremely proud of. A confirmation of the hard work with team 123watches!

But we are also there for others who need help. Since 2021 we have been business friends at the Princess Maxima Center, where they treat all children in the Netherlands who receive a terrible cancer diagnosis. With every order you place, a percentage goes to the Princess Maxima Center.

Today, 123watches remains true to its original mission: delivering high-quality products at competitive prices. Customers are always our number 1! By listening carefully to the wishes of our customers, we started our own exclusive Apple Watch line this year. These straps are designed by ourselves and give you a unique design.

But we are not sitting still this year either, next month we will be launching something crazy! A little teaser; We are going to put you as a customer of 123watches in the spotlight even more and you will benefit from it! Keep an eye on us via email, website and social media where we will surprise you at the beginning of March

Thank you very much for the support and trust in 123watches in recent years. Because of you we have been able to make our dream come true by turning our passion into a success.

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